10 Ways to Boost Your GMB Listing Performance
Sponsored
Your business is not fully optimized for local search results? You’re losing clients who are looking for your services! There is nothing more effective at this than appropriately using Google My Business ‘GMB’ profile, as it shows thanks to local searches and Google Maps — your company profile. But to be able to use GMB to the fullest extent, you must first set up your profile and act on your clients. Below are 10 practical strategies that will help you improve your GMB listing.
Complete Your GMB Profile
The first step to optimizing your GMB listing is making sure the profile is filled out. Google tends to rank businesses with more filled-out profiles higher, so be sure to use the necessary sections: name, address, phone number, and hours of the business, as well as a website. If you will provide more data, reaching new customers will be effortless. Categories and attributes are also crucial details that should not be ignored because they will enhance the relevancy of your listing to search queries.
Add High-Quality Photos and Videos
Images and videos are an important aspect of your Google My Business listing. According to Google statistics, photos increase the number of direction requests by as much as 42% and even increase website clicks by 35%. Always make sure to upload high-quality images and videos of your services or products, as well as of your team. Furthermore, incorporating a short video adds a more practical dimension to the customers’ view of the organization and enhances their trust.
Encourage Customer Reviews
We can’t deny it, customer reviews have become a key ranking factor. It’s not only vertical reviews which enhance the visibility of one’s business, but they also enhance the credibility of the business. Encourage the happy customer to write reviews about their experience in a business’s GMB profile. Be sure to respond to all received reviews regardless of their nature positive or negative. Responding to reviews shows your customers that their opinions matter and helps to build a positive image.
Keep Business Hours Updated
It’s pretty simple to convince customers to know when your business operates. As such, businesses must keep their hours updated, since this is a basic way to boost GMB performance. Regular hours and special hours have to be updated for holidays or events. If clients come for an appointment when the business is closed, that is a lost opportunity. Therefore, such details should be looked into and improved to earn customer confidence and satisfaction.
Use Google Posts Effectively
Google Posts makes it possible to post relevant updates, promotions, events, and news straight onto your GMB profile. These posts show up on searches and can lead to higher engagement with potential customers. New products, special promotions, and future events can be highlighted using Google Posts. Such posts should also be made more often so that customers can see that the company is active and dynamic.
Why is GMB Promotion Important for Local Businesses?
Choose the Right Categories
Making the right choice of business categories will enhance the usability of your GMB. These categories allow Google to comprehend the nature of your business and provide the relevant audience with your listing. Try to choose the categories that best describe your business and what services you provide. It is possible to choose several categories but ensure all are targeted to your business so that it increases the possibility of coming up in the search engine list.
Implement the Q&A Feature
The Questions & Answers section on your GMB profile is a great way to engage with customers. Customers tend to query this section regarding your services, prices, or when you are available. You can manage this area actively by including some of the questions and their answers that are asked frequently. This way, you offer immediate support to your customers, and you communicate that your business is responsive and caring for the clientele.
Optimize Your Website Link
Connecting your website with your GMB profile is crucial to converting search traffic into sales. A relevant landing page such as the homepage or a certain service page should be given. This is because by making it easy for users to find what they came in looking for, you improve the chances of converting the visitors into customers.
Use Messaging to Connect with Customers
Once GMB messaging is activated in your profile, customers can message you with questions and inquiries. Always ensure to reply to messages promptly and make sure that your customer experience is a good one. With regards to Johnson’s, it would enhance sales conversion and help in developing a loyal customer base. It is also advisable to check your messages consistently for better responses.
Monitor Insights Regularly
Google My Business offers several useful statistics regarding the performance of your listing. Important data to keep in mind includes search queries, search views, website visits, and search interactions (click to call). With this information, you will know what is successful and what you may have to change. Use this information wisely to update your GMB strategy and improve the performance of your listing.
Conclusion
Taking control of your Google My Business listing is another crucial aspect of optimizing local SEO and increasing traffic to your business in particular. By employing these 10 tips, you can improve the visibility of your GMB listing and give a boost to GMB’s performance. In case you want to build your business even further, the best digital marketing agency is at your service to increase your outreach. Thus, don’t wait any longer. Begin by maximizing your GMB and let progress come to your business!
