The Role Of AI in Shaping Small Business Digital Marketing Strategies

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A growth-driven digital marketing strategy involves extensive keyword research, plan for quality content creation, and effective implementation of on-page, off-page, and technical search engine optimization (SEO) strategies.

For small businesses, managing tasks like marketing can be resource-intensive, requiring significant time, effort, and manpower, alongside payroll expenses. This can pose challenges, particularly for those with limited resources and capital. So, what’s the solution?

Today, in the online marketing industry where AI is thriving, small business owners are continuously looking the expertise of specialized small business marketing agencies. These agencies help them harness the power of AI-driven strategies to boost their online presence and streamline processes, making marketing efforts more efficient and effective.

What is AI Based Digital Marketing?

It refers to incorporating advanced algorithms and machine learning (ML) with marketing processes. The biggest advantage of embedding AI with your current digital marketing is that it saves you time and resources, especially financial ones. So, you don’t need to hire a separate analytics expert to do your work. Just integrate your system with AI & sit back to see how successfully it works for your small business.

But as a new business, you may be resistant to adopting a new technique. Hence, to make it a little easier for you to switch to AI-based software that will help you grow your business, we have compiled some points for you.

Potential Role Of AI In Shaping Small Business’s Digital Marketing Strategies

1. Aids SEO

AI helps you with content optimization. How? It can write creative content for you and help you find the right and relevant keywords. We know you can’t just copy & paste AI content, but it will help you with brainstorming topics. An AI can make your search engine optimization strategy scalable and more impactful.

An AI can analyze data such as internal linking, optimize reporting, and personalize content to enhance productivity and performance. This will help you create better and original content for your website. The more visitors you attract to your website, the more traffic you get. This will eventually improve your search engine ranking.

Example: A local grocery shop can use AI to enable voice search queries, such as ‘Find grocery shop near me.’ This will give the shop owner visibility in its vicinity.

2. Helps With Content Creation

Nowadays, there are many tools that you can use to assess your content, its readability, grammar errors, and a better version of a sentence, which lets you deliver a clear message to your audience.

Some of these tools are:

• Copy.ai
• Rytr
• Writesonic
• Grammarly
• QuillBot
• Ai Writer
• Jasper AI, etc.

You can also use Google Labs & Bard, available with the Google search engine, or ChatGPT, available with Microsoft Bing. The more informative your content is, the more readers will visit your web page. In this way, you get a chance to get backlinks from other websites.

You can use AI to create product descriptions, copy emails, create limited-word social media posts, or write a compelling call to action (CTA).

Example: An organic linen company can use AI to write creative information about organic, natural, sustainable clothing brands to show their skin-friendliness. They can prepare CTA that will attract young customers who are looking to buy & support eco-friendly brands. This will give them an edge over those fast-fashion sellers.

3. Assist Video Marketing

According to a Forbes article, static images are an obsolete form of digital marketing. The world has moved towards consuming more video formats, whether short or long. Those brands that have not yet embraced video marketing are missing out on a large audience. But do you need to prepare a week-long video format that will take hours to compile to get posted? Probably not.

Authenticity is key in video marketing. People are more drawn to raw and original content. One effective strategy is to use your smartphone to capture a glimpse of your work. This approach allows your audience to connect with you on a deeper level. You can create short reels for platforms like Instagram, TikTok, or YouTube. Sharing fun moments, behind-the-scenes product development, or even funny incidents can further enhance this connection.

Example: A skincare company that was launched a year ago can share its experience in creating product videos, packaging unit videos, short interviews with employees, the meaning behind their brand, etc., to let the brand message reach the consumers.

4. Help Out With Customer Relationship Management

Chatbots are everywhere these days—that’s no coincidence, either. An AI-backed chatbot is smart enough to scan through all the stored data and previous interactions to generate a fruitful answer to a new customer’s query. This reduces the response time and likely increases the chances of sales.

Further, AI can look at a customer’s purchase and browsing history to predict which product they might be interested in. It can also analyze your clients’ likes and dislikes and tell you what they are likely to buy. This reduces the delay in searches and increases sales, eventually benefiting businesses. Customers are also able to find products they like without much effort.

Example: Apps like that of an e-commerce store use your search history, product wish list, and purchase history to tell which item you are likely to be interested in buying. The business generates profit, and the customer gets the product they want.

5. Help Ads Targeting

Now, ads consume a lot of revenue. As a small business, you need to run ads to spread awareness about your existence and gain an audience. But how can AI help you with ads? That’s a good question. Let’s see…

AI can categorize user behavior patterns to tell which ad will be suitable for what kind of audience. Instead of targeting ads at random groups of people, now you can write CTA for a specific set of audiences. You can use AI to optimize your digital ads for the best performance. No wonder the more attractive your ads are, the more flocks will be driven to your landing page.

Example: A toy making company creating educational toys for toddlers can use AI to target new parents who are looking to introduce learning to their children in a fun and playful way. They can use AI to create ads that tell parents how their toys are safe and promote learning amongst children.

6. Monitor Data

Data analysis is crucial for a small business. It helps gauge the performance of your website, social posts, ads running on various platforms and search engines, etc. AI-enabled analytics can inform you of progress and report extremely quickly and accurately.

With the help of AI, small businesses can track key performance indicators (KPIs) to develop compelling ad campaigns. This will help to promote the brand vigorously. In the era of the internet, if you are not online, you do not exist. That’s a harsh reality, especially for businesses with low entry barriers.

Example: A roofing company can use cost effective AI solutions like cloud based platforms, which include Amazon web services (AWS), Microsoft Azure, Oracle, IBM Cloud, Google Cloud, etc., or can outsource AI services to a reputed digital marketing agency. This will help keep client’s information safe & secure but still be able to analyze them for effective marketing plans.

Should Small Businesses Invest in AI?

Let’s see how small businesses can benefit by adopting AI for their company.

• It will improve operation by streamlining it.
• It will reduce the chances of human error in calculations.
• It will cut costs as fewer people need to be hired.
• It will improvise ads to increase sales.
• It will boost small business profitability.
• It will save you money and time.

Implementing AI-based software with your digital marketing strategies will boost your revenue, sales, and audience reach and help improve customers’ overall experience. From automating simple tasks to adapting complex ML apps, adapting AI will depend on your need marketing needs.

You can start slow and see where it goes from there. For example, you can integrate your website with an AI-based chatbot to automate your generic customer interaction. The chatbot will answer your customer’s queries instantly by traversing previous interactions.

In Closing

The benefits of AI for small businesses are immense, given they are aware of pitfalls. AI tools are best for increasing productivity, optimizing Ads and content, and enhancing customer experience. Combining all of them and applying them effectively will boost your return on investment.

So, do try it out; you may be flabbergasted with the experience you & your customers will have with the adoption of Artificial Intelligence.