7 Effective Strategies To Promote Your Online Clothing Brand
Online clothing stores make it easy for you to reach more people than ever before. But it is not a ‘set it and forget it’ case. You need to take an active role to promote your fashion brand so that it reaches your prospective customers and brings you more sales. If you run an online clothing store or you’re thinking of launching one, this article will show you some of the most effective promotional strategies that will bring results.
Find your niche
Online clothing brands that have made their cut have one thing in common – they all carved out a niche for themselves. Choosing a niche, or discovering your Unique Selling Point if you prefer the big words, and going all out has proven to be a far better strategy than being all over the place.
Your niche will be what your brand stands for and is known for. It will focus on the target audience you want to sell to and will determine what type of products you have in store.
So what does that even look like in real life? Here are some examples that will drive the point home.
- Trendiest casual clothing for young men
- Luxurious garments for middle-aged women
- Cheap blank t-shirts for screen printing
As you can see, all these examples cater to just one thing and do not try to please all sorts of people. This makes it easy to market your fashion brand, reach the right audiences, and get more sales.
Boost your Social Media presence
With your online clothing business, you do not want to miss any opportunity that boosts your digital presence. One of the simplest ways to do this is by posting beautiful photos, captivating videos, and other content that engages the audience on your social media accounts.
That doesn’t imply that your social media strategy should be just posting great content and hoping you land a sale. Small brands and shops that are still finding their way should take active steps to bring in more followers. And yes, this could sometimes mean spending a bit to accelerate your social media growth. Tactics you can try include high-value posts, giveaways, or exclusive offers to your online followers.
Another great way to leverage the power of social media includes collaborating with influencers or even other brands. While you are at it, consider advertising on these platforms once in a while to reach a broader range of audiences.
Embrace Email Marketing
Email marketing has hand in hand with eCommerce and is still one of the most effective tools in the toolbox. So ensure that you keep gathering new email addresses on your list. You can follow suit with what some of the top brands are doing by using pop-up boxes that prompt buyers for their email addresses for a discount on their first purchase, or reduced shipping rates. Once you have built a rapport, you can keep them coming back with exclusive offers or even coupons they can share with friends or family.
Optimize your site for search engines
Making it through in the fiercely competitive domain of eCommerce is highly dependent on optimizing your website for search engines. The essence of this strategy can be boiled down to making your website easy for search engines to find. In the simplest terms, this means adding descriptive product listing, using proper keywords, and making your website faster.
But there is more to search engine optimization than stuffing your website with the hottest keywords. If you would instead focus on creating the best experience for your customers than worrying about the nitty-gritty of SEO, it is recommended to get a professional to do it for you.
Spice up the photos
When people shop for clothes online, they want to see how the products look when put on. They want to see how the shirts look from different angles and under different settings. These days, adding photos of just the piece of clothing won’t cut it. Good photos not only make your website more attractive but also add a touch of personality to it.
It is best to hire a few models and a professional photographer to get the photos ready for you. If you are low on budget, make sure you do this at least for your top products. The images have to be beautifully shot, on-brand with your store’s image, and captivating enough to make the viewers curious. Finally, make sure that you use these enticing photos not just on your website, but on all your promotional platforms.
Team up with complementary brands
Hand-pick a few good brands whose products complement yours and try to team up with them. For example, if you are a fashion retailer who focuses on basic wardrobe staples such as t-shirts and hoodies, look for a brand that sells caps, shoes, and other accessories. Such collaborations allow you to cross-promote and find potential new sellers without competing directly with each other.
One thing you need to make sure of is that the other brand has an image that is in line with yours. Say you sell products that are geared towards street style, then teaming up with a company that focuses on formal corporate shoes might not be the best choice. Ideally, you would also want to make sure that the other brand’s target audience has a good overlap with that of yours. This way you won’t end up wasting away your marketing efforts.
Create buzz around the big moments
When you are launching a new line of products or offering a seasonal discount, you want to make the most out of such big moments. Don’t forget to make enough buzz around your new item or sale so the word reaches as many people as possible. Bulls the hype early on and don’t let it come down. Repeat this with every special event and soon you will have people waiting for your next updates online.
It’s Your Turn!
Hopefully, this article has a few ideas you can implement for growing your online clothing store faster. Start applying at least a few, and you will see the sale numbers going up. Good luck!
