New Footwear Launches to Maximize Performance during Physical Activities

New Footwear Launches to Maximize Performance during Physical Activities
May 6, 2022 Comments Off on New Footwear Launches to Maximize Performance during Physical Activities City, Fashion, Health, Other Sonali Sharma

Footwear Launches to Maximize Performance 

There has been a significant surge in the demand for footwear’s in various countries across the globe, owing to the availability of different types of innovative designs and increase in the standard of living among people around the world. More and more people across the globe are increasingly concerned about the comfort and design of the shoes. Thus, prominent players of the market are incessantly focusing launching new products with enhanced comfort and a more attractive design. Conversely, there has been an upsurge in the number of health-conscious people and fitness enthusiasts across the globe, especially during the pandemic.

People became more and more concerned about their health and physical fitness, and hence engaged in rigorous fitness activities to not only improve immunity but also maintain the overall fitness. There has been a sharp rise in the number of individuals attending fitness centres and performing high-intensity indoor and outdoor exercise activities. Thus, the demand for sports shoes and walking shoes subsequently surged during the pandemic.

Innovations revolutionizing the future of footwear

The growing culture of various means of fitness activities such as bodybuilding, calisthenics, yoga, Pilates, Zumba, and MMA are instrumental in the massive adoption of sportswear and sports footwear.  Moreover, growing awareness about the benefits of regular exercise on the human body is further expected to bolster the demand for sport shoes among individuals across the globe. The increase in various international sports competitions such as FIFA World Cup, Asian Games, Olympics, Commonwealth Games, Super Bowl, Cricket World Cup, and others across the globe creates a stir. It also instils a sense of enthusiasm among the youths and millennials to participate in various sports such as football, basketball, soccer, cricket, tennis, hockey, and others. Thus, youths and millennials tend to buy the respective footwears based on the sport they plan to play or participate in. This factor plays a major role in increasing the demand and sales of the footwear across the globe.

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Give Runners a Performance Boost

But growing need for improved performance among people while working out and rising demand for fancy and trendy yet comfortable footwears among people across the globe is expected to drive the demand for footwears in the forthcoming years.

Furthermore, extensive initiatives and investments undertaken by governments and global organizations to promote regular fitness activities for people belonging to all age groups and participation in various sports leagues are expected to create ample opportunities for the growth of the global footwear market in the upcoming years. According to the report published by Allied Market Research, the global footwear market is predicted to reach $530.3 billion by 2027, with a CAGR of 5.5% from 2020 to 2027.

Numerous players of the market are introducing innovative shoes for different activities to better cater to the needs and demands of the people. For instance, Lululemon, a Canada-based technical athletic apparel company, forays into the footwear industry to take on big players with the launch of its first-ever running shoe for women known as Blissfeel.

Lululemon is all set to launch its shoes in the summer. Two types of women’s cross-training sneakers will be launched. It will launch another training sneaker for women. This sneaker has an additionally optimized supportive midsole. Lululemon is also launching a slide-on shoe that is ideal for post workout-wear. The company’s newly launched women’s running shoes will be available in selected markets across Mainland China, United Kingdom, and North America.

The trend of launching creative footwears by start-ups continues to gain massive momentum in the footwear industry. They strive to offer high-performance shoes at affordable rates to customers. For instance, HOKA, an innovative performance footwear brand, is set to mark its presence in the utterly booming space with the launch of its new footwears namely, Rincon 3 and Mach 4.

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Rincon 3 is made with 100% vegan materials, and has an impressively light and soft sole, which makes it extremely comfortable. It features an ultralight midsole foam, a vented-mesh upper and an asymmetrical tongue for impeccable breathability. This shoe satisfies both men’s and women’s stylistic needs. It is available in multiple majestic hues. This shoe is ideal for people running marathons, performing gym workout, and others.

On the other hand, Mach 4 is appropriate for individuals who are essentially engaged in logging long miles. This shoe is capable of giving delivering a lively ride as it is exceptionally rapid, bouncy, and unbeatably responsive. Mach 4 provides optimized comfort and speed, and hence it is ideal for people who perform sprints or engage in high-intensity workouts.

About The Author
Sonali Sharma Sarthi Lam is an author of LoogleBiz for both adults and teens, including The Kill Club and her upcoming YA debut, She’s Too Pretty to Burn. She was born in Tamilnadu, India and has lived most of her life in Los Angeles.