As of my last update in July 2023, there were several free tools available to help you find what people search for on the internet. These tools can be valuable for content creators, marketers, and anyone interested in understanding popular search queries and trends. Please note that the availability and features of these tools might have changed since then, so it’s a good idea to verify their current status.
What is search terms or Keyword?
Search terms, also known as search queries or keywords, are the words or phrases that users enter into search engines when looking for information, products, services, or answers to their questions. These search terms are the key elements that search engines use to identify and deliver relevant search results to the user.
For example, if a person is looking for information about “best smartphones,” then “best smartphones” would be the search term they use in the search query. When they type this search term into a search engine like Google, the search engine will process the query and return a list of web pages, articles, videos, or other content that it deems most relevant to that specific search term.
Search terms play a crucial role in search engine optimization (SEO) and digital marketing. Website owners and content creators often conduct keyword research to identify popular and relevant search terms that users are using to find content related to their industry or niche. By optimizing their content for these search terms, they aim to improve their visibility in search engine results and attract more organic traffic to their websites.
Understanding the search terms that your target audience uses can help you tailor your content and marketing strategies to better meet their needs and preferences. It allows you to create content that addresses specific questions and interests, making it more likely to appear in search results and be clicked on by users.
What People Search For….?
According to most analytics, they don’t have real-time access but they can access up to 96% of current data or browsing capabilities to see what people are searching for at this moment. However, I can provide you with insights into the types of things people commonly search for on the internet based on historical data up until my last update in July 2023.
- Information and Facts: People frequently search for general information, facts, and answers to questions about various topics, such as historical events, scientific concepts, definitions, and more.
- Products and Services: Online shopping is a significant part of Internet activity, and people often search for specific products, brands, and services they wish to purchase or learn more about.
- Entertainment: Searches related to entertainment are popular, including movies, TV shows, celebrities, music, and video games.
- Health and Wellness: People frequently seek health-related information, such as symptoms, treatments, medical conditions, nutrition, and exercise tips.
- Travel and Tourism: Searches related to travel destinations, flight bookings, hotel reservations, and tourist attractions are common among internet users.
- Recipes and Food: Cooking enthusiasts often search for recipes, cooking techniques, and information about different cuisines and dietary preferences.
- News and Current Events: People search for the latest news and updates on various topics, including politics, sports, technology, and more.
- Educational Resources: Searches for online courses, tutorials, e-books, and educational platforms are widespread, especially with the growth of e-learning.
- Social Media and Communication: People look for information about social media platforms, communication apps, and how to use them effectively.
- Jobs and Careers: Job seekers frequently search for job listings, career advice, and tips for improving their professional skills.
- Home Improvement: Searches related to DIY projects, home improvement tips, and interior design ideas are popular among homeowners.
- Technology and Gadgets: People search for information about the latest tech gadgets, reviews, and troubleshooting tips.
- Finance and Personal Finance: Searches for financial advice, budgeting tips, investing strategies, and online banking are common.
- Lifestyle and Fashion: People often search for fashion trends, beauty tips, and lifestyle advice.
- Fitness and Exercise: Searches related to fitness routines, workout plans, and exercise equipment are prevalent.
Here are some popular free tools you can consider:
- Google Trends: Google Trends allows you to explore the popularity of search terms over time and across different regions. It provides insights into the relative search volume of keywords and related topics. You can compare multiple keywords to see which one is more popular and discover rising trends.
- AnswerThePublic: This tool generates visualizations of search questions and phrases related to a specific keyword. It organizes the results into various categories, such as “what,” “why,” “how,” and more, giving you an idea of what people are searching for when using that keyword.
- Keyword Planner (Google Ads): While primarily designed for advertisers, Google’s Keyword Planner can help you find popular keywords related to your topic or business. It shows average monthly search volumes and suggests other relevant keywords.
- Google AutoComplete: As you start typing a query into Google’s search bar, it suggests popular search queries related to what you’re typing. This can give you instant insights into what people are searching for in real-time.
- Keywords Everywhere: This browser extension provides search volume, competition data, and related keyword suggestions directly in your browser as you use various search engines.
- Ubersuggest: Ubersuggest offers keyword research tools that provide keyword suggestions, search volume, and keyword difficulty scores. It also offers insights into competitor rankings and top-performing content.
- BuzzSumo: While BuzzSumo is primarily known for content discovery, it can also help you see what content is performing well in terms of social shares and engagement, which indirectly indicates what people are interested in.
- Reddit: Reddit is a vast platform with numerous subreddits dedicated to specific topics. By exploring relevant subreddits, you can see what questions and discussions are popular within your niche.
- Quora: Quora is a Q&A platform where people ask and answer questions on various topics. Browsing through relevant categories can give you an idea of what people are curious about.
- Soovle: Provides autocomplete suggestions from multiple search engines like Google, Bing, Yahoo, YouTube, Amazon, and more, giving you a broader view of search queries.
- Google Search Console: Offers data on how often your site appears in Google search results, what queries are driving traffic to your site, and more.
- Bing Webmaster Tools: Similar to Google Search Console, but specific to Bing search engine data.
- Google Analytics: Provides insights into the search terms that bring visitors to your website, as well as other user behavior data.
- WordTracker’s Free Keyword Tool: Provides keyword suggestions and search volume data.
- Keyword Surfer: Chrome extension that shows search volume directly in Google search results.
- Moz Keyword Explorer: Provides keyword suggestions, search volume, and keyword difficulty scores.
- Google Correlate: Allows you to find search patterns that correspond with real-world trends.
- Exploding Topics: Helps you discover emerging and trending topics that are gaining popularity.
- SEMrush Keyword Magic Tool: Offers keyword suggestions, search volume, and related keyword data.
- Twitter Advanced Search: Lets you explore tweets on specific topics to see what people are talking about in real-time.
What is best keyword research tool?
The “best” keyword research tool can vary depending on your specific needs, preferences, and budget. Different keyword research tools offer various features, data accuracy, and user experiences. Here are some popular keyword research tools that are highly regarded in the industry:
- Google Keyword Planner: As part of Google Ads, this tool provides keyword suggestions, search volume data, and competition levels. It is free to use but may require an active Google Ads account.
- Semrush: Semrush is a comprehensive SEO suite that offers a powerful Keyword Magic Tool, providing keyword suggestions, search volume, keyword difficulty, and other valuable SEO data.
- Ahrefs: Known for its robust backlink analysis, Ahrefs also offers a Keyword Explorer tool that provides keyword ideas, search volumes, keyword difficulty, and more.
- Moz Keyword Explorer: Moz offers a Keyword Explorer tool that provides accurate keyword data, including search volume, organic click-through rates, and keyword difficulty.
- Ubersuggest: Ubersuggest provides keyword suggestions, search volume data, and competitive analysis. It offers limited free usage and additional features with a paid subscription.
- AnswerThePublic: While not a traditional keyword research tool, AnswerThePublic generates content ideas by visualizing search questions and phrases related to a given keyword.
- KeywordTool.io: This tool provides keyword suggestions from various sources, including Google, YouTube, Bing, and more.
- Long Tail Pro: Long Tail Pro specializes in finding long-tail keywords, which can be less competitive and more targeted.
- Keyword Surfer: A Chrome extension that shows search volume directly in Google search results.
- SERPstat: SERPstat offers a comprehensive keyword research tool, along with competitor analysis and site auditing features.
Remember that each tool has its strengths and limitations. A combination of these tools, along with critical thinking and creativity, can provide you with valuable insights into what people are searching for and what content might be in demand. Always double-check the data and use multiple sources to validate your findings.