Online Presence for Equipment Rental Businesses: Maximizing Digital Marketing
In this fast-moving world, it has become mandatory for every business to catch up with the current trends and technology to scale up. With internet users growing exponentially, businesses have a higher potential to attract customers online than offline. Equipment rental business owners know how tough traditional marketing can get at times. While traditional marketing techniques such as word of mouth and customer referrals can fetch a few customers, digital marketing can leverage your business. A strong online presence is the key to mastering digital marketing strategies.
A business that lacks behind in digital marketing is sure to scale but at a turtle’s speed! Let’s find out what digital marketing is and how it can leverage your equipment rental businesses.
What is Digital marketing? Why Equipment rental businesses must consider it?
Digital marketing is the process of using digital resources such as online presence, social media, Ad campaigns, websites, etc., to promote and market a business’s products and services. It makes use of the internet and its platforms to reach its target audience. It involves using the internet as a medium to perform marketing activities and attract new customers. Online presence involves anything from a website, email marketing, and blog content to social media posts, advertisements, and online videos.
Equipment rental businesses have been using traditional marketing techniques such as print media and brochures for a long time, but it is also essential to adapt digital marketing practices to level up business growth. With a vast number of internet users spread across digital channels, Equipment rental businesses have a great opportunity to market their products and services to the right audience and convert them to loyal customers through digital marketing. So how can it exactly benefit the equipment rental businesses?
Earlier, when people wanted to use the services of a business, they would look for it through referrals, word of mouth, books, brochures, or newspapers. Whereas, today’s generation looks it up on the internet (it hardly takes a few minutes).
According to inc.com “Studies have shown that over 70-80% of people will research a company on the web before making a purchase decision, usually by visiting its website. Even having a one-page website can establish credibility. It shows that the business is actually real and has taken the time to put out a presentation.” Isn’t that enough to justify why your business needs an online presence and digital marketing?
Online presence: Website and Social media
The very first channels that a business must use to present itself online are Website and Social media. A website is the first point of contact for your audience and lays a foundation for your business’s online presence. It showcases all the information about your Equipment rental business to your target audience such as services, work portfolio, customer reviews, clientele list, vision and mission, blog, and contact section. The brand’s personality must reflect on the website through visual elements making your website user-friendly, easy to navigate, and reliable.
Social media on the other hand requires content and engagement. It is a platform to show your audience that your business is up to date with trends. Customers find it easy to relate and communicate with your brand. Optimize your account, post relevant content regularly, maintain an aesthetically pleasing feed, and engage with your audience.
The key to designing a digital marketing plan for your website and social media is to research your target audience and competitor analysis. A thorough research on the target audience will help to design tailored strategies to enhance customer experience. It gives a deeper understanding of what your target audience likes and dislikes, which platform they are most active on, and what kind of marketing will compel them to use your business services. Competitor analysis helps to understand the market needs and pricing strategies. It allows you to analyze how your business should stand out from the rest.
One way to leverage the online presence of your equipment rental businesses is Business automation. No business can ever scale without giving the best customer experience, and that is possible by spending more time with your customers than doing manual administrative tasks. Stop relying on the pen-and-paper method of managing your equipment rental business and automate it with Picktime!
Picktime is a free equipment rental scheduling software that takes work off your shoulders. It is a cloud-based business automation tool designed for equipment rental businesses that manages equipment booking management, Business Intelligence, ad-hoc reporting, and automatic reminders for your entire company and clients. Picktime provides a range of features such as equipment booking, scheduling, and rental payments. It allows easy access to all the equipment rental activities, overviews, payment information, equipment details, and more all in one place.
With Picktime’s effective equipment management features, eliminate the trouble of booking conflicts such as no-shows and overbooking. It provides a unique booking URL that can be linked to your website and social media allowing your customers to easily book your services. It is integrated with 30+ applications to make your work easy. A free, easy-to-use, efficiently accessible, and effective solution for all your equipment management needs. Some key features include-
- Recurring booking option
- Personalized business page for bookings
- Customer database
- Equipment details and reports
- Book now widgets
- Team management
- Calendar synchronization
- Automated email and SMS notifications and more!
Digital Marketing Strategies
Digital marketing strategies formulate the methods and processes to align business goals and customer requirements. It bridges the gap between your brand and your target audience. It connects your business to your online customers. These strategies work best when they are tailored to your target audience and are used consistently.
Some of the many digital marketing strategies are-
- Search engine optimization- The process of optimizing your website in a way that it appears on the first page of the search platform. It should be easily reachable to the search engine so that it is ranked higher for your audience to find you.
- Content marketing- Creating any form of content that helps generate more leads is content marketing. It includes text, posts, captions, images, videos, etc. that informs the customer about your equipment rental businesses.
- Social media marketing- Social media marketing is the most inexpensive and effective strategy. It includes optimizing your social media and posting content strategically to attract leads and clients.
- Email marketing- Keep your customers posted about what your business is up to using Emails. It is one of the most effective ways of staying in touch with your customers.
Now that you are well equipped on how digital marketing can help you level up your equipment rental businesses, why wait? Get started right away! See your business fly like never before and thank us later. Don’t forget you use Picktime and save tons of time, money, and energy.