What Are The Top Eight Features Of A Mobile E-Commerce App?

In nearly half of the cases, mobile eCommerce app development features and responsiveness are factors determining the credibility of a store. If you’re unsure about the features to add to your eCommerce mobile app features list, this article will expose you to some of the most excellent mobile eCommerce app features of 2022. It is important to note that this feature list is comprehensive, and you do not need to include every single one for your mobile shopping app to be successful. 

It’s preferable to begin your mobile eCommerce app development with a Minimum Viable Product (MVP) that just comprises the app’s main functionality. By doing so, you will have the opportunity to test your app on the market and collect valuable user feedback that will assist in determining where your product should be developed in the future.

As a starting point, let’s take a look at some statistics.

Mobile E-Commerce App Development: What Do The Statistics Say?

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This illustrates that there is a vast market to be explored in the field of mobile eCommerce app development, which can propel your company to unprecedented heights. Modern software and apps with b2b eCommerce features can help your company generate sales, create a long-term audience base, and provide a competitive advantage in the retail sector. 

As a result, here is a detailed list of the top eCommerce platform characteristics that your business requires in 2022 and even beyond. 

Mobile E-Commerce App Development: Top Eight Features 

It is critical for you as a businessman to implement eCommerce features and functionalities that showcase your business operations. While the statistics in the preceding section show that everything in the eCommerce digital space is changing, we have restricted our eCommerce features list to the most important industry developments for the years ahead. The following are the top functionalities for every startup and enterprise that’s heading towards their mobile eCommerce app development:

• A single-step registration process

A simplified registration or signup process is always appealing to customers. Allow users to log in using email, contact information with OTP, and even other accounts like Google and Facebook to streamline the registration process. A simple way to access the online store makes the customer pleased. Easy access to the app means fewer clients leaving and increased sales volume.

• Enhanced search capabilities

This capability is intended for online retailers with a large product selection. You must ensure that users can easily locate what they’re looking for. In addition, you may include the search filter functionality for the user’s ease. Improve the experience for the customer by reducing the number of steps required to find a product without having to browse the entire store. This will undoubtedly enhance conversion rates and provide a great customer experience. The icing on the cake is an increase in repeat customers and brand commitment.

• Information about the product

Long and comprehensive product details may appear unneeded because it is widely assumed that good product photographs are sufficient to attract potential customers. It is understandable that few people have the time to read lengthy texts on their mobile devices. No matter whether the user is using a mobile device or a desktop computer, descriptions are essential. What if one of your app’s visitors wants to learn more about the product? Do you expect them to go through the hassle of visiting the desktop site? Furthermore, offering detailed product descriptions lowers the likelihood of impulsive product purchases, customer dissatisfaction, and product returns.

• Wants and wishes checklist

A wishlist is one of the most important things you should include in your eCommerce mobile app. While exploring, potential consumers can put their favorite products here. It is normal for buyers to return to their wishlists even after purchasing some of the items on the list. This boosts customer retention and builds consumer loyalty. Customers like to mark things without having to add them to the shopping basket. Retailers can utilize the wishlist as intelligence to offer reminders and product recommendations to customers, thereby improving sales.

• Assistant with artificial intelligence

Voice shopping is still in its early stages, with major players in the eCommerce business experimenting with it and pushing the limits for a better user experience. The choices are endless and only restricted by the sellers’ imagination. AI-enabled voice assistants’ engineering capabilities enable customers to effortlessly browse the app and result in positive conversions even when the user has use constraints. As a result, it is clear that voice assistants are here to remain and will be a useful feature to include in your eCommerce software.

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• Streamlined checkout process

Your eCommerce mobile app must facilitate a quick and easy checkout process since checkout is the final step in the conversion process. Predictive checkout details based on user profiles and guest checkouts are essential features of any contemporary eCommerce app. The user must be able to finish the transaction in the shortest amount of time and with the least amount of effort. It is a critical aspect in reducing the waste of material.

• Several payment options

People seem to prefer different payment options, thus the eCommerce payments ecosystem has become increasingly diversified. Paying with a couple of options is no longer enough. There is no limit to what can be accomplished with mobile app payments such as Google Pay, Apple Pay, PayPal, and other types of quick and efficient payment options. If your eCommerce online store serves customers from several countries, the payment provider must accept many currencies and international payments.

• Customer reviews of products

Customers should be able to browse products and reviews, much like on an eCommerce website. It is also necessary to be able to leave product reviews. In the eCommerce market, customer ratings and reviews are a driving force. By giving additional information, you assist buyers in selecting their product and making a fast purchasing choice. When a customer leaves a review, whether positive or negative, it offers them a sense of satisfaction and builds trust in the business. As a result, client loyalty grows.

• Order management and returns

The eventual aim of any eCommerce firm is to provide an efficient and seamless consumer journey. Customers should be able to easily handle their orders via the mobile app, such as tracking delivery and returns, to adhere to this credo. This gives the buyer a sense of control and increases engagement with the purchasing process. This also helps to greatly reduce future customer support concerns.

• Alerts via push notifications

Alerting clients for new product updates, saved goods back in stock, hot flash sales, and tailored marketing campaigns with many other things are a few of the advantages of push notifications. These modest yet effective nudges are essential for communicating with your brand’s customers. Push notifications outperform email campaigns because they are more direct in capturing customer attention.

• Support at your fingertips

Nothing irritates customers more than the never-ending trial and error of contacting customer support. Whether it is a pre-purchase question, an order update, or a complaint, the consumer should be able to contact customer service easily. Quick customer care messaging with a real executive or a chatbot is a quick and entertaining technique to tell the consumer, “We’ve got you covered.” To make the consumer feel secure throughout the trip, provide a chat icon or a contact customer care symbol on every screen.

Mobile E-Commerce App Development: Support For iOS & Android 

In today’s mobile-first world, your online store must support both iOS and Android eCommerce apps. When selecting a developer for your customized mobile eCommerce app development, be explicit with them that you require a well-designed and highly functional iOS and Android app. Different sectors require different characteristics, and it is also determined by your customer support needs. Be extremely cautious when adding features to get everything except the greatest. 

How Can iByte Infomatics Help You with Mobile E-Commerce App Development Features?

In the 21st century, the internet has become a global marketplace. Geographies and languages no longer limit shoppers. They follow and promote sites that offer convenience, value for money, and an exceptional purchasing experience.

iByte Infomatics is a prominent Mobile eCommerce app development that analyses visitor data to identify trends that influence their purchasing decisions.

We offer eCommerce market analysis and assessment, Mobile eCommerce app development, eCommerce to mCommerce migration, eCommerce app design, eCommerce wallet development, mCommerce banking, and many other services.