Cosmetic Industry to have a Significant Impact on Growth of the Hair Serum Industry
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A lot of people already know about the importance of skincare, however, hair care is still very much a foreign concept. The market is flooded with an array of hair serums for treating multiple hair concerns like dry hair, dull hair, and frizzy hair. It is indeed a one-stop solution for all hair woes.
Growth of the Hair Serum Industry
With the rise in air pollution around the globe, hair serum has gained significant popularity. This is because hair serum forms a thin layer on hair strands, which acts as an excellent protectant against sun rays, heat, dust, and dirt. Hair serums are also used by hair professionals before using hot tools to style hair. Hair serums lock in moisture and make hair smooth and shiny.
In addition, hair serums contain amino acids, thereby are highly recommended to protect colored and chemically treated hair. Most of the hair serums are also rich in nourishing ingredients like fermented rice water and vitamin E that boost the natural proteins of hair. It contains antioxidants which help in strengthening hair roots and strands, thus preventing hair loss and hair breakage respectively.
Launch of new products in the market: –
The launch of OMG hair care series by Marvin Lin’s SHHH Salon has changed the public’s perception of hair care. Along with offering a fresh new cut and style, this salon pays close attention to the integrity and quality of each customer’s hair. Considering the fact that healthy hair begins with a healthy scalp, Marvin with her team have formulated products with valuable and precious ingredients that are specified to improve skin cells, increase the density of hair, and make the hair follicles less prone to damage. OMG hair care series provides three collections i.e. scalp, airy and glossy, feature argon stem cells, collagen, and hyaluronic acid with an aim to target different problem.
Moreover, Living Proof’s came up with its newest formula, the Triple Bond Complex, which promises to make hair eight times stronger. This repair serum also claims to work as a heat protectant for temperatures up to 450 degrees. As per a survey, many customers with damaged hair has seen a major difference in their hair quality just after using this serum for few weeks.
Furthermore, Olaplex has launched a brand new hair serum, i.e. No. 9 Bond Protector Nourishing Hair Serum. This serum is an incredibly lightweight jelly-like formula. It is specifically formulated to protect hair roots and strands from environmental damage, heat damage, and damage caused by chemical treatments.
In the meantime, Dani Austin Ramirez, Dallas based lifestyle influencer has launched a hair serum that is lightweight and non-greasy. It consists of amino acids, eucalyptus oil, peppermint oil, tea tree oil, caffeine, aka proteins, and other science-backed ingredients. This hair serum claims to hydrate and control dandruff, soothe and calm the scalp, reduce inflammation, encourage collagen production, and stimulate hair growth.
The current market scenario of the hair serum industry: –
According to a report published by Allied Market Research, the global hair serum market size is anticipated to reach $1.6 billion with a considerable CAGR from 2019 to 2026. Several companies are focusing on launching of new products in order to stay competitive in the market, which in turn, is driving the growth of the global hair serum market in more than one way.
The North America is currently dominating the market with the highest market share. This is owing to factors such as different hair style trends, rise in air pollution, surge in usage of professional hair care products, and introduction of innovative products by the key market players in developed economies.
However, in 2020, the outbreak of the COVID-19 pandemic led to hampering the growth of the hair serum industry to some extent. This was due to the implementation of stringent lockdown, travel restrictions, and social distancing norms which resulted to temporary closure of hair serum manufacturing units, disruptions in the supply chain, unavailability of raw materials, and shortage of labor force.
Nevertheless, with a significant reduction in the number of COVID-19 cases in 2021, the hair serum companies reopened at their full-scale capacities, which in turn, helped the market to recover the loss in the post-pandemic.
For More Information:- https://www.alliedmarketresearch.com/hair-serum-market
