The time when companies marketed their product so well that people forgot the product name and started using the brand name.
Experts believe that word-of-mouth marketing is the most effective form of marketing. And when millions of people start using the brand name instead of the product name, we can only imagine the adroitness behind the idea.
Here are some of the products which achieved extraordinary success because of word-of-mouth marketing.
There were a few more which did not make it to the list.
• Brand Name: Tvs Scooty
Product Name: Moped
• Brand Name: Vaseline
Product Name: Petroleum jelly
• Brand Name: Google
Product name: Search Engine
• Brand Name : Modi Ji
Product Name: BJP
And this list will go on in the future.
For those who are doubting about escalator being a brand, even I was shocked. But to tell you the truth, even elevator is a brand name used by a company in the USA in the 1980s where they installed so many elevators that it became a common word.